Dress boutique · Downtown Plymouth

The dress you'll remember.

Prom, wedding party, mother of the bride and every celebration in between, with a stylist by your side and alterations under the same roof.

Collections

Something for every occasion

New arrivals every week. Sizes 0–24 in store, with more available to order.

01

Prom & Homecoming

Sequins, satin and statement gowns. We register each dress by school so no one shows up in yours.

$180 – $650
02

Bridesmaids

Mix-and-match colors and lengths in 40+ shades, ordered together for the whole party.

$150 – $320
03

Mother of the Bride

Elegant gowns and jacket dresses with sleeves, in colors that photograph beautifully.

$220 – $580
04

Cocktail & Guest

Ready for weddings, galas and holiday parties. Shop off the rack and walk out wearing it.

$95 – $280
Dresses on a rack in the boutique
The Belle Rue experience

Personal styling, never pressure

Tell us the event, your colors and your budget. Your stylist pulls dresses before you arrive, so your appointment is spent trying on, not searching racks.

  • Private fitting suites with three-way mirrors
  • Every dress steamed and ready the day you pick it up
  • On-site seamstress for hems, straps and bustles
Book your appointment
Appointments

Choose your visit

Walk-ins are always welcome. Appointments guarantee a stylist and a private suite.

Fitting

Free

60 minutes with a stylist for you and up to 3 guests. Perfect for prom, homecoming and guest dresses.

Bridal party

Free

90 minutes for the bride and bridesmaids. We'll build a color board and handle the group order.

Private after-hours

$75

The whole boutique to yourselves, with champagne. The fee comes off your dress purchase.

Alterations

Tailored to fit you

Our seamstress Rosa has 25 years of experience with formalwear. Most alterations are ready in 7–10 days; rush service is available.

  • Hem (single layer)$45
  • Hem (multi-layer or beaded)$85+
  • Take in sides$60
  • Shorten straps$25
  • Bustle$75+
  • Rush (under 5 days)+$40
★★★★★
“Found my prom dress in 20 minutes because they had already pulled my size in the colors I asked for. Rosa hemmed it perfectly.”
Ava P.Prom 2026
★★★★★
“They handled all six of my bridesmaids' orders and fittings. Zero stress for me.”
Lauren M.Bride
Our team

Meet your stylists

Vanessa Cole

Vanessa Cole

Owner · Lead Stylist

Opened Belle Rue in 2015 after a decade in bridal buying. Knows every gown on the floor.

Mia Torres

Mia Torres

Bridal Party Stylist

Color-matching expert who has dressed more than 300 bridal parties.

Hannah Brooks

Hannah Brooks

Prom Specialist

Keeps the prom registry and always knows what's trending this season.

Rosa Diaz

Rosa Diaz

Seamstress

25 years of formalwear alterations. Bustles are her specialty.

JovaniSherri HillJenny YooMac DuggalAdrianna PapellAzazie
Visit

Find the boutique

  • 812 Penniman Ave
    Plymouth, MI 48170
  • (734) 555-0157
  • New arrivals daily on Instagram @bellerueboutique

Boutique hours

Book a fitting

Thank you! We'll text you to confirm. (Sample site: nothing was sent.)